Amnesty International - Outrage Is Not Enough
Agency: Ogilvy London
Role: Associate Creative Director, Original Concept
Produced by Magnum Photos
A social media campaign for Amnesty International's "I Welcome" initiative for 2016/17.
Working with Amnesty International and Magnum Photos on location in refugee camps
in Lebanon and Kenya, we gave refugees the opportunity to respond to people's
tweets in realtime.
The refugees encouraged people to sign up for the global petition to take action on
the refugee crisis, which was handed to the UN Secretary-General, Antonio Guterres, on 6 February 2017.
BRITISH ARROWS GOLD (Interactive Video Advertising)
CANNES LIONS BRONZE (PR)
CANNES LIONS SHORTLIST (Cyber)
2 CANNES LIONS SHORTLISTS (Media)
ONE SHOW MERIT (Social Media Campaign)
ONE SHOW MERIT (Branded Social Post)
WINNER, BIMA AWARDS (Communications and Content)
FINALIST, CAMPAIGN BIG AWARDS (Best of the Best - Digital)
2 FINALISTS, PR WEEK AWARDS
WPPed CREAM HIGHLY COMMENDED
Role: Associate Creative Director, Original Concept
Produced by Magnum Photos
A social media campaign for Amnesty International's "I Welcome" initiative for 2016/17.
Working with Amnesty International and Magnum Photos on location in refugee camps
in Lebanon and Kenya, we gave refugees the opportunity to respond to people's
tweets in realtime.
The refugees encouraged people to sign up for the global petition to take action on
the refugee crisis, which was handed to the UN Secretary-General, Antonio Guterres, on 6 February 2017.
BRITISH ARROWS GOLD (Interactive Video Advertising)
CANNES LIONS BRONZE (PR)
CANNES LIONS SHORTLIST (Cyber)
2 CANNES LIONS SHORTLISTS (Media)
ONE SHOW MERIT (Social Media Campaign)
ONE SHOW MERIT (Branded Social Post)
WINNER, BIMA AWARDS (Communications and Content)
FINALIST, CAMPAIGN BIG AWARDS (Best of the Best - Digital)
2 FINALISTS, PR WEEK AWARDS
WPPed CREAM HIGHLY COMMENDED