BBC Children in Need - The Heaviest Backpack.
Agency: BBC Creative
Role: Creative Director
Director: thirtytwo
Photographer: Charlie Clift
Children in Need is the BBC’s official charity.
This campaign brings to life how the weight of the world seems to rest on some
kids’ shoulders and how Children in Need’s partnership with project workers
can help lighten the load.
Created by the talented Steve Lownes and Aron Sidhu, based on an
idea by their placement team, Iki Choi and William Griffin.
BRITISH ARROWS BRONZE (Editing)
BRITISH ARROWS SHORTLIST (Charity)
BRITISH ARROWS SHORTLIST (Casting)
CAMPAIGN BIG AWARDS FINALIST (OOH)
SHOTS AWARDS SHORTLIST (Charity/PSA))
AICP SHORTLIST (Cause)
AICP POST AWARDS SHORTLIST (Storytelling)
SILVER, THE SHARK AWARDS (Film, Best Storytelling Direction)
SILVER, THE SHARK AWARDS (Film, Best Child Direction)
2x THE SHARK AWARDS SHORTLISTS (Film)
GEMA AWARDS GOLD (Copywriting)
GEMA AWARDS SILVER (Direction)
GEMA AWARDS SILVER (Press/OOH)
GEMA AWARDS SILVER (Use of Voice)
GEMA AWARDS BRONZE (Editing)
GEMA AWARDS BRONZE (Best Brand Spot)
GEMA AWARDS SHORTLIST (Scriptwriting)
GEMA AWARDS SHORTLIST (Integrated)
GEMA AWARDS SHORTLIST (Scriptwriting)
GEMA AWARDS SHORTLIST (Inclusion & Change Award)
ONEPOINTFOUR AWARDS SHORTLIST (Planet Positive)