Simon Lotze 
Creative Director | Copywriter


BBC News - Trust Is Earned 2.




Agency: BBC Creative
Role: Creative Director

Director: Alex Hulsey
 

in a world flooded with disinformation, shining a light on the facts and pursuing the truth matters
more than ever. This brand campaign for BBC News highlights the tools, techniques and principles
that the BBC’s journalists use around the world, 24/7, to make sure they get the story right.


Made with the talented Julien Hunt and Lisa Pettit, edited by
Dominic Leung and sound designed by Ed Downham.


FILM




DIGITAL OUT OF HOME





BRITISH ARROWS SHORTLIST (Best Up To 90s)
BRITISH ARROWS SHORTLIST (Writing)
BRITISH ARROWS SHORTLIST (Editing)
AD OF THE DAY: CAMPAIGN MAGAZINE