Simon Lotze 
Creative Director | Copywriter


BBC One - The Apprentice




Agency: BBC Creative
Role: Creative Director  

Director: Kyle Jon Shephard



The Apprentice has been airing for nearly two decades and
Series 19 promised to be tougher than ever - not just for the
show’s contestants but for the BBC marketing team, too.


Made with the lovely Finza Aslam and Aaliyah Rice and our
placement team, Emily Lane and Fia Ally.