Bud Light - UK Launch
Agency: Wieden + Kennedy London
Role: Writer
In 2017, Bud Light relaunched in the UK after several years’ absence. We were asked to create a funny
outdoor campaign that highlighted the beer’s provenance.
These are some of the lines I wrote that saw the light of day.
Ok, fine - they’re the only two that made the cut.
Role: Writer
In 2017, Bud Light relaunched in the UK after several years’ absence. We were asked to create a funny
outdoor campaign that highlighted the beer’s provenance.
These are some of the lines I wrote that saw the light of day.
Ok, fine - they’re the only two that made the cut.
