CBeebies - Hey Duggee Alphabet for Adults
Agency: BBC Creative
Role: Creative Director
Animation: BBC Studios
Music: Tin Sounds
We wanted to show parents that Hey Duggee isn’t just an ordinary kids’ show.
With lots of in-jokes and Easter eggs for parents, it’s great fun for adults, too.
In collaboration with Studio AKA and Tin Sounds, we created a 3-minute Duggee
song just for parents using only found footage with tiny bits of bespoke animation
- and it got nearly a million organic views in its first week.
We supported the campaign with out of home, radio and an activation where we
gave away bespoke Duggee parenting badges to parenting influencers
and lucky parents who entered our competition.
Song lyrics written by Steve Lownes, Aron Sidhu, Tin Sounds and I.
Role: Creative Director
Animation: BBC Studios
Music: Tin Sounds
We wanted to show parents that Hey Duggee isn’t just an ordinary kids’ show.
With lots of in-jokes and Easter eggs for parents, it’s great fun for adults, too.
In collaboration with Studio AKA and Tin Sounds, we created a 3-minute Duggee
song just for parents using only found footage with tiny bits of bespoke animation
- and it got nearly a million organic views in its first week.
We supported the campaign with out of home, radio and an activation where we
gave away bespoke Duggee parenting badges to parenting influencers
and lucky parents who entered our competition.
Song lyrics written by Steve Lownes, Aron Sidhu, Tin Sounds and I.
GEMA AWARDS GOLD (Best Kids)
GEMA AWARDS SHORTLIST (Best Use of Organic Social)
GEMA AWARDS SHORTLIST (Best Use of Organic Social)