Dove - Self Esteem Project
Agency: Ogilvy London
Role: Writer, Original Concept
Working on Dove's Campaign for Real Beauty brief, we came up with an idea for the
Dove Self Esteem Project, a global initiative that's helped 17 million young girls with
self esteem education and workshops. I spent almost 3 years writing and
re-writing these as the campaign got pushed out a few times - but all that time spent
crafting paid off in the end. D&AD even made a case study out of it.
D&AD YELLOW PENCIL (Writing for Advertising)
D&AD WOOD PENCIL (Radio Campaign)
GOLD CANNES LION (Writing for Radio)
GOLD CANNES LION (Radio Campaign)
GOLD CLIO (Audio Technique - Writing)
ONE SHOW MERIT (Radio Campaign)
CANNES HEALTH LIONS SHORTLIST (Radio Campaign)
THE BIG WON - 7TH MOST AWARDED RADIO CAMPAIGN 2016
WPPed CREAM WINNER
2ND PLACE, CAMPAIGN MAGAZINE TOP 10 RADIO ADS 2016
D&AD WOOD PENCIL (Radio Campaign)
GOLD CANNES LION (Writing for Radio)
GOLD CANNES LION (Radio Campaign)
GOLD CLIO (Audio Technique - Writing)
ONE SHOW MERIT (Radio Campaign)
CANNES HEALTH LIONS SHORTLIST (Radio Campaign)
THE BIG WON - 7TH MOST AWARDED RADIO CAMPAIGN 2016
WPPed CREAM WINNER
2ND PLACE, CAMPAIGN MAGAZINE TOP 10 RADIO ADS 2016