Drive Dry - Love To Meet You
Agency: FoxP2 Cape Town
Role: Writer
Directed by Robin Goode
How do you make South African men think twice about drink-driving when
they're completely desensitised to ads featuring graphic car accidents?
We worked with a mix of actors and real, reformed former prison gang members to create an unexpected
anti-drink driving campaign for the brandhouse (now Diageo Africa) Drive Dry initiative , making headlines and
getting the country talking about responsible drinking.
Role: Writer
Directed by Robin Goode
How do you make South African men think twice about drink-driving when
they're completely desensitised to ads featuring graphic car accidents?
We worked with a mix of actors and real, reformed former prison gang members to create an unexpected
anti-drink driving campaign for the brandhouse (now Diageo Africa) Drive Dry initiative , making headlines and
getting the country talking about responsible drinking.
D&AD GRAPHITE PENCIL (FILM)
CANNES LIONS SILVER (FILM)
YOUNG GUNS SILVER BULLET (FILM)
GOLD LOERIE AWARD (FILM)
SILVER LOERIE AWARD (INTEGRATED)
CANNES LIONS SILVER (FILM)
YOUNG GUNS SILVER BULLET (FILM)
GOLD LOERIE AWARD (FILM)
SILVER LOERIE AWARD (INTEGRATED)