Drive Dry - Love To Meet You
Agency: FoxP2 Cape Town
Role: Writer
Directed by Robin Goode
How do you make South African men think twice about drink-driving when
they're completely desensitised to ads featuring graphic car accidents?
We worked with a mix of actors and real, reformed former prison gang members to create an unexpected
anti-drink driving campaign for the brandhouse (now Diageo Africa) Drive Dry initiative , making headlines and
getting the country talking about responsible drinking.
Role: Writer
Directed by Robin Goode
How do you make South African men think twice about drink-driving when
they're completely desensitised to ads featuring graphic car accidents?
We worked with a mix of actors and real, reformed former prison gang members to create an unexpected
anti-drink driving campaign for the brandhouse (now Diageo Africa) Drive Dry initiative , making headlines and
getting the country talking about responsible drinking.
D&AD GRAPHITE PENCIL (FILM)
CANNES LIONS SILVER (FILM)
YOUNG GUNS SILVER BULLET (FILM)
CANNES LIONS SILVER (FILM)
YOUNG GUNS SILVER BULLET (FILM)