Expedia - Travel Yourself Interesting.
Agency: Ogilvy London
Role: Writer, Original Concept
Directed by Frank Todaro
Expedia was struggling to stand out in the crowd of online travel companies,
so we avoided all the usual travel advertising clichés in favour of a campaign
that's more about what you get out of travel than where you go.
The campaign ultimately ran in 8 European countries and delivered
an extraordinary return on investment of 11:1 in the UK.
Plus, I got to work with Frank, whose Fedex work is amongst my
favourite pieces of advertising.
CANNES LIONS CREATIVE EFFECTIVENESS LION
CANNES LIONS SILVER (Film Campaign)
ONE SHOW SILVER PENCIL (Film Campaign)
ONE SHOW MERIT (Writing)
D&AD WOOD PENCIL (Direction)
D&AD WOOD PENCIL (Writing)
LONDON INTERNATIONAL AWARDS SILVER
5x LONDON INTERNATIONAL AWARDS BRONZE
NEW YORK FESTIVALS FINALIST (Campaign)
NEW YORK FESTIVALS FINALIST (Acting)
NEW YORK FESTIVALS FINALIST (Acting)
EPICA AWARDS SILVER
BRITISH ARROWS BRONZE
1 CREATIVE CIRCLE UK NOMINATION
EURO EFFIE GOLD
JAY CHIAT AWARDS BRONZE
IPA EFFECTIVENESS AWARDS BRONZE
MARKETING SOCIETY AWARDS FOR EXCELLENCE - BEST E-COMMERCE CAMPAIGN
3RD PLACE, WARC 100 WORLD'S BEST MARKETING CAMPAIGNS
CANNES LIONS SILVER (Film Campaign)
ONE SHOW SILVER PENCIL (Film Campaign)
ONE SHOW MERIT (Writing)
D&AD WOOD PENCIL (Direction)
D&AD WOOD PENCIL (Writing)
LONDON INTERNATIONAL AWARDS SILVER
5x LONDON INTERNATIONAL AWARDS BRONZE
NEW YORK FESTIVALS FINALIST (Campaign)
NEW YORK FESTIVALS FINALIST (Acting)
NEW YORK FESTIVALS FINALIST (Acting)
EPICA AWARDS SILVER
BRITISH ARROWS BRONZE
1 CREATIVE CIRCLE UK NOMINATION
EURO EFFIE GOLD
JAY CHIAT AWARDS BRONZE
IPA EFFECTIVENESS AWARDS BRONZE
MARKETING SOCIETY AWARDS FOR EXCELLENCE - BEST E-COMMERCE CAMPAIGN
3RD PLACE, WARC 100 WORLD'S BEST MARKETING CAMPAIGNS