Kronenbourg 1664 - Le Big Swim
Agency: Ogilvy London
Role: Writer, Original Concept
Role: Writer, Original Concept
Directed by Ivan Zacharias
How do you get the British to agree that a beer from France is the best in the world?
With a little help from the one French export Britons adore: Manchester United
legend Eric Cantona.
We got Eric to issue an impossible challenge on social media - and the way he
lived up to it took the whole country by surprise.
The Kronenbourg 1664 campaign generated 105+ articles of press coverage
and got 23 million views in the UK. It was also 2015's number one social
FMCG campaign in the UK according to The Grocer.
Case Study:
Films:
CANNES BRONZE LION (Direct)
4 CANNES LIONS SHORTLISTS
ONE SHOW BRONZE PENCIL (Direct)
ONE SHOW MERIT (Social)
ONE SHOW MERIT (PR)
2 CLIO SHORTLISTS
2 CAMPAIGN BIG AWARDS SHORTLISTS
CREATIVE CIRCLE BRONZE (Social)
2 CREATIVE CIRCLE NOMINATIONS
WPPed CREAM WINNER
ADWEEK AD OF THE DAY
#1 UK SOCIAL FMCG CAMPAIGN 2015 (THE GROCER: NIELSEN / HEADSTREAM)
LUERZER'S ARCHIVE 05/15
How do you get the British to agree that a beer from France is the best in the world?
With a little help from the one French export Britons adore: Manchester United
legend Eric Cantona.
We got Eric to issue an impossible challenge on social media - and the way he
lived up to it took the whole country by surprise.
The Kronenbourg 1664 campaign generated 105+ articles of press coverage
and got 23 million views in the UK. It was also 2015's number one social
FMCG campaign in the UK according to The Grocer.
Case Study:
Films:
CANNES BRONZE LION (Direct)
4 CANNES LIONS SHORTLISTS
ONE SHOW BRONZE PENCIL (Direct)
ONE SHOW MERIT (Social)
ONE SHOW MERIT (PR)
2 CLIO SHORTLISTS
2 CAMPAIGN BIG AWARDS SHORTLISTS
CREATIVE CIRCLE BRONZE (Social)
2 CREATIVE CIRCLE NOMINATIONS
WPPed CREAM WINNER
ADWEEK AD OF THE DAY
#1 UK SOCIAL FMCG CAMPAIGN 2015 (THE GROCER: NIELSEN / HEADSTREAM)
LUERZER'S ARCHIVE 05/15