Microsoft - Anthem for All.
Agency: McCann London & McCann New York
Role: Freelance Creative Director with Rich Holmes and Zac Ellis, Original Concept
Directed by Michelle Coomber
During our first week freelancing at McCann, this incredible brief to highlight
Microsoft’s accessibility features and tools landed in our laps.
At the time, no relationship between the Invictus Games and Microsoft existed.
Once the sponsorship platform was established, we worked closely with Microsoft Research
in Seattle to create bespoke software and instruments, building an accessible orchestra.
Working with wounded veterans and the Invictus Choir, musical director
Davey Williamson then created a bespoke anthem for the Invictus Games during several
sessions in London.
Unfortunately, because of Covid, the Invictus Games 2020 were postponed twice.
We were very pleased when the Anthem for All was finally unveiled in front of a
global audience of 23 million during the Games nearly three years later, in April 2022.
Better late than never!
The full anthem is here
CANNES LIONS SHORTLIST (Radio & Audio, Audio-led Creativity)
CANNES LIONS SHORTLIST (Digital Craft, UX Journey Design)
CANNES LIONS SHORTLIST (Digital Craft, Music & Sound Design)
THE ONE SHOW MERIT (Music & Sound Craft, Use of Technology)
THE ONE SHOW MERIT (Interactive & Mobile Craft, Sound)
8x THE ONE SHOW SHORTLIST
CLIO AWARDS SILVER (Digital/Mobile & Social Media Craft, Music & Sound Design)
CLIO AWARDS BRONZE (Audio, Use of Technology)
CLIO AWARDS BRONZE (Audio Craft, Music)
CLIO AWARDS BRONZE (Digital/Mobile & Social Media Craft, UX)
CLIO AWARDS SHORTLIST (Design, Digital & Mobile)
LONDON INTERNATIONAL AWARDS SILVER (Radio & Audio, Use of Music)
LONDON INTERNATIONAL AWARDS BRONZE (Radio & Audio, Innovative Use Of)
ADC NEW YORK MERIT (Experiental Design, Digital Experiences)
ADC NEW YORK MERIT (Interactive, Mobile/Sound Design)
2x ADC NEW YORK SHORTLIST
EUROBEST SHORTLIST (Entertainment, Sports for Good)
EUROBEST SHORTLIST (Direct, CSR)
EPICA AWARDS SHORTLIST (Creative Technology)
EPICA AWARDS SHORTLIST (Sports-Related Advertising
CREATIVE CIRCLE UK GOLD (Digital, Best Concept)
CREATIVE CIRCLE UK GOLD (Radio & Podcast Craftl
CREATIVE CIRCLE UK GOLD (Innovation/Best Use of Technology)
CREATIVE CIRCLE UK GOLD (Digital, Best UX)
CREATIVE CIRCLE UK GOLD (Event/Experience)
CAMPAIGN US BIG AWARDS GOLD (Use of Audio)
CAMPAIGN BIG AWARDS SHORTLIST (Services)
CAMPAIGN BIG AWARDS SHORTLIST (Sponsorship)
GERETY AWARDS BRONZE (Innovation Cut)