https://simonlotze.cargo.site Simon Lotze Wed, 02 Oct 2024 10:16:32 +0000 https://simonlotze.cargo.site en https://simonlotze.cargo.site/UEFA-Euro-2024-More-Twists-More-Turns Mon, 27 May 2024 08:55:29 +0000 Simon Lotze https://simonlotze.cargo.site/UEFA-Euro-2024-More-Twists-More-Turns UEFA Euro 2024 - More Twists, More Turns. Agency: BBC CreativeRole: Creative Director Animation Director: Balasz Simon, Raman DjafariProduction Company: Blinkink To bring to life the unpredictable nature, fun and mayhem of the Euros,we created a crazy game of pinball that dramatises the feeling of following the tournament. This was also the first time a promo campaign for football was used as titles across the BBC, promoting highlights and live coverage. Made with the incredibly talented Fred Rodwell, Tom Flynn and Patxi Elizalde. <img width="1000" height="1177" width_o="1000" height_o="1177" data-src="https://freight.cargo.site/t/original/i/eb755713c00a0427272e0f7edfe8d27ee9aa54f38a76f881dc8082af01b3b2f8/playerstills_players_compositing_v001_ronaldo.png" data-mid="213171943" border="0" data-scale="40" src="https://freight.cargo.site/w/1000/i/eb755713c00a0427272e0f7edfe8d27ee9aa54f38a76f881dc8082af01b3b2f8/playerstills_players_compositing_v001_ronaldo.png" /><img width="2080" height="475" width_o="2080" height_o="475" data-src="https://freight.cargo.site/t/original/i/7e5c79f0a93845507083e782d22d83619830c3ef02c84d42694443d0cd30c45c/BBC-Euros-FANS-V3.png" data-mid="213171942" border="0" src="https://freight.cargo.site/w/1000/i/7e5c79f0a93845507083e782d22d83619830c3ef02c84d42694443d0cd30c45c/BBC-Euros-FANS-V3.png" /> <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/15a769f86aef91b449e9f42aa05ba7344f91bb3dd9ae5be9aea56e44446decf5/england.jpg" data-mid="213173014" border="0" src="https://freight.cargo.site/w/1000/i/15a769f86aef91b449e9f42aa05ba7344f91bb3dd9ae5be9aea56e44446decf5/england.jpg" /><img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/25509b3abefd7c216b485c1a71456c26e3f3516f505e623f6b98770408384415/mcginn.jpg" data-mid="213173031" border="0" src="https://freight.cargo.site/w/1000/i/25509b3abefd7c216b485c1a71456c26e3f3516f505e623f6b98770408384415/mcginn.jpg" /> <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/e7b9a082cbf433a261612810f675898ef4aab7d9db132163b3a52002b309e949/REF.jpg" data-mid="213173032" border="0" src="https://freight.cargo.site/w/1000/i/e7b9a082cbf433a261612810f675898ef4aab7d9db132163b3a52002b309e949/REF.jpg" /> <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/28f83934f2ad4ea902f79990d652fcc817569c6279c035e82e2759573f9243a8/KOC_2.jpg" data-mid="213173029" border="0" src="https://freight.cargo.site/w/1000/i/28f83934f2ad4ea902f79990d652fcc817569c6279c035e82e2759573f9243a8/KOC_2.jpg" /> <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/90d90cc9682447461b878a112072efc7dd690715f17023126a2d4faa5f512add/theguys.jpg" data-mid="213173033" border="0" src="https://freight.cargo.site/w/1000/i/90d90cc9682447461b878a112072efc7dd690715f17023126a2d4faa5f512add/theguys.jpg" /> <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/2fb979d981a598528984d9f74bf80545d0391fbef2b94d6a1bc079eb69d635ae/tiki_taka.jpeg" data-mid="213171945" border="0" src="https://freight.cargo.site/w/1000/i/2fb979d981a598528984d9f74bf80545d0391fbef2b94d6a1bc079eb69d635ae/tiki_taka.jpeg" /> <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/f025e0ef86880610e2d3f6fef8a3c1c995207004368949c79ec28804d14ac07e/twirl.jpeg" data-mid="213171946" border="0" src="https://freight.cargo.site/w/1000/i/f025e0ef86880610e2d3f6fef8a3c1c995207004368949c79ec28804d14ac07e/twirl.jpeg" /> <img width="2086" height="1166" width_o="2086" height_o="1166" data-src="https://freight.cargo.site/t/original/i/3ff26e4a63c8857922762d1741c826424a3ecd32e5210af0a703926dad0de56c/Screenshot-2024-05-28-at-15.19.16.png" data-mid="211905635" border="0" src="https://freight.cargo.site/w/1000/i/3ff26e4a63c8857922762d1741c826424a3ecd32e5210af0a703926dad0de56c/Screenshot-2024-05-28-at-15.19.16.png" /> ROYAL TELEVISION SOCIETY CRAFT &amp; DESIGN AWARDS NOMINATION (Titles) BRITISH ARROWS SHORTLIST (Animation, CGI)CREATIVE CIRCLE BRONZE (Animation - Digital 3D/CG) CICLOPE FESTIVAL SHORTLIST (Animation, CGI) SHOTS AWARDS SHORTLIST (Sound Design) CREATIVE REVIEW ANNUAL AWARDS SHORTLIST (Art Direction) ONEPOINTFOUR AWARDS SHORTLIST (Animation) DEUTSCHER WERBEFILMPREIS WINNER (Animation) GEMA AWARDS GOLD (Animation) GEMA AWARDS SILVER (Best Sports) GEMA AWARDS BRONZE (Best Use of Direction) GEMA AWARDS BRONZE (Sound Design) https://simonlotze.cargo.site/Expedia-Travel-Yourself-Interesting Wed, 18 Jul 2018 14:09:16 +0000 Simon Lotze https://simonlotze.cargo.site/Expedia-Travel-Yourself-Interesting Expedia - Travel Yourself Interesting. Agency: Ogilvy LondonRole: Writer, Original Concept Directed by Frank Todaro Expedia was struggling to stand out in the crowd of online travel companies, so we avoided all the usual travel advertising clichés in favour of a campaign that's more about what you get out of travel than where you go. The campaign ultimately ran in 8 European countries and delivered an extraordinary return on investment of 11:1 in the UK.Plus,&nbsp; I got to work with Frank, whose Fedex work is amongst my favourite pieces of advertising. CANNES LIONS CREATIVE EFFECTIVENESS LION (Gold)CANNES LIONS SILVER (Film Campaign)ONE SHOW SILVER PENCIL (Film Campaign)ONE SHOW MERIT (Writing)D&amp;AD WOOD PENCIL (Direction)D&amp;AD WOOD PENCIL (Writing)LONDON INTERNATIONAL AWARDS SILVER5x LONDON INTERNATIONAL AWARDS BRONZENEW YORK FESTIVALS FINALIST (Campaign)NEW YORK FESTIVALS FINALIST (Acting)NEW YORK FESTIVALS FINALIST (Acting)EPICA AWARDS SILVERBRITISH ARROWS BRONZE1 CREATIVE CIRCLE UK NOMINATIONEURO EFFIE GOLDJAY CHIAT AWARDS BRONZEIPA EFFECTIVENESS AWARDS BRONZEMARKETING SOCIETY AWARDS FOR EXCELLENCE - BEST E-COMMERCE CAMPAIGN3RD PLACE, WARC 100 WORLD'S BEST MARKETING CAMPAIGNS https://simonlotze.cargo.site/BBC-News-Trust-Is-Earned-2 Wed, 02 Oct 2024 10:16:32 +0000 Simon Lotze https://simonlotze.cargo.site/BBC-News-Trust-Is-Earned-2 BBC News - Trust Is Earned 2. Agency: BBC CreativeRole: Creative Director Director: Alex Hulsey&nbsp; in a world flooded with disinformation, shining a light on the facts and pursuing the truth matters more than ever. This brand campaign for BBC News highlights the tools, techniques and principles that the BBC’s journalists use around the world, 24/7, to make sure they get the story right.Made with the talented Julien Hunt and Lisa Pettit, edited by Dominic Leung and sound designed by Ed Downham. FILM DIGITAL OUT OF HOME BRITISH ARROWS SHORTLIST (Best Up To 90s)BRITISH ARROWS SHORTLIST (Writing)BRITISH ARROWS SHORTLIST (Editing) GEMA AWARDS SILVER (Best Brand Spot)GEMA AWARDS SILVER (Best Factual)GEMA AWARDS SILVER (Best Scriptwriting)GEMA AWARDS BRONZE (Best Sound Design) AD OF THE DAY: CAMPAIGN MAGAZINE https://simonlotze.cargo.site/Microsoft-Anthem-for-All Tue, 17 May 2022 12:18:47 +0000 Simon Lotze https://simonlotze.cargo.site/Microsoft-Anthem-for-All Microsoft - Anthem for All. Agency: McCann London &amp; McCann New YorkRole: Freelance Creative Director with Rich Holmes and Zac Ellis, Original ConceptDirected by Michelle Coomber During our first week freelancing at McCann, this incredible brief to highlight Microsoft’s accessibility features and tools landed in our laps. Once the sponsorship platform with the Invictus Games was established, we worked closely with Microsoft Research in Seattle to create bespoke software and instruments, building an accessible orchestra from scratch.Working with wounded veterans and the Invictus Choir, musical director Davey Williamson then created a bespoke anthem for the Invictus Games during several sessions in London. Unfortunately, because of Covid, the Invictus Games 2020 were postponed twice. We were very pleased when the Anthem for All was finally unveiled in front of a global audience of 23 million during the Games nearly three years later, in April 2022. Better late than never! The full anthem is here CANNES LIONS SHORTLIST &nbsp;(Radio &amp; Audio, Audio-led Creativity)CANNES LIONS SHORTLIST &nbsp;(Digital Craft, UX Journey Design)CANNES LIONS SHORTLIST &nbsp;(Digital Craft, Music &amp; Sound Design)THE ONE SHOW MERIT (Music &amp; Sound Craft, Use of Technology)THE ONE SHOW MERIT (Interactive &amp; Mobile Craft, Sound)8x THE ONE SHOW SHORTLIST CLIO AWARDS SILVER &nbsp;(Digital/Mobile &amp; Social Media Craft, Music &amp; Sound Design)CLIO AWARDS BRONZE (Audio, Use of Technology)CLIO AWARDS BRONZE (Audio Craft, Music)CLIO AWARDS BRONZE (Digital/Mobile &amp; Social Media Craft, UX)CLIO AWARDS SHORTLIST (Design, Digital &amp; Mobile)LONDON INTERNATIONAL AWARDS SILVER (Radio &amp; Audio, Use of Music)LONDON INTERNATIONAL AWARDS BRONZE (Radio &amp; Audio, Innovative Use Of)&nbsp; ADC NEW YORK MERIT (Experiental Design, Digital Experiences)ADC NEW YORK MERIT (Interactive, Mobile/Sound Design)2x ADC NEW YORK SHORTLIST EUROBEST SHORTLIST (Entertainment, Sports for Good)EUROBEST SHORTLIST (Direct, CSR) EPICA AWARDS SHORTLIST (Creative Technology)EPICA AWARDS SHORTLIST (Sports-Related Advertising CREATIVE CIRCLE UK GOLD (Digital, Best Concept)CREATIVE CIRCLE UK GOLD (Radio &amp; Podcast CraftlCREATIVE CIRCLE UK GOLD (Innovation/Best Use of Technology)CREATIVE CIRCLE UK GOLD (Digital, Best UX)CREATIVE CIRCLE UK GOLD (Event/Experience) CAMPAIGN US BIG AWARDS GOLD (Use of Audio) CAMPAIGN BIG AWARDS SHORTLIST (Services) CAMPAIGN BIG AWARDS SHORTLIST (Sponsorship) GERETY AWARDS BRONZE (Innovation Cut) https://simonlotze.cargo.site/BBC-Children-in-Need-The-Heaviest-Backpack Mon, 27 May 2024 09:02:36 +0000 Simon Lotze https://simonlotze.cargo.site/BBC-Children-in-Need-The-Heaviest-Backpack BBC Children in Need - The Heaviest Backpack. Agency: BBC CreativeRole: Creative Director Director: thirtytwo Photographer: Charlie Clift Children in Need is the BBC’s official charity. This campaign brings to life how the weight of the world seems to rest on some kids’ shoulders and how Children in Need’s partnership with project workers can help lighten the load. Created by the talented Steve Lownes and Aron Sidhu, based on an idea by their placement team, Iki Choi and William Griffin. <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/e730bd94338ec8b2a760a1ff5636557dc1f443dcba87bf129c06338181092224/BBC-OOH-CiN-Landscape-Anxiety.jpg" data-mid="211905392" border="0" src="https://freight.cargo.site/w/1000/i/e730bd94338ec8b2a760a1ff5636557dc1f443dcba87bf129c06338181092224/BBC-OOH-CiN-Landscape-Anxiety.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/d6f8573c64e04d65a479fadc7473afcd8ad238ed4d10e3aae014204691d6e617/BBC-OOH-CiN-Landscape-Grief.jpg" data-mid="211905394" border="0" src="https://freight.cargo.site/w/1000/i/d6f8573c64e04d65a479fadc7473afcd8ad238ed4d10e3aae014204691d6e617/BBC-OOH-CiN-Landscape-Grief.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/da89666f045b0d36ab00dae08a94485a08eacf0a08fc0f5e9637694f7532ce83/BBC-OOH-CiN-Landscape-Loneliness.jpg" data-mid="211905395" border="0" src="https://freight.cargo.site/w/1000/i/da89666f045b0d36ab00dae08a94485a08eacf0a08fc0f5e9637694f7532ce83/BBC-OOH-CiN-Landscape-Loneliness.jpg" /> <img width="2000" height="1125" width_o="2000" height_o="1125" data-src="https://freight.cargo.site/t/original/i/72f0fb7c89814d45f72e98e2022bfd9630614c46bb746051fad9e0ae34a2ae11/BBC-OOH-CiN-Landscape-Bullying.jpg" data-mid="211905393" border="0" src="https://freight.cargo.site/w/1000/i/72f0fb7c89814d45f72e98e2022bfd9630614c46bb746051fad9e0ae34a2ae11/BBC-OOH-CiN-Landscape-Bullying.jpg" />BRITISH ARROWS BRONZE (Editing)BRITISH ARROWS SHORTLIST (Charity)BRITISH ARROWS SHORTLIST (Casting)CREATIVE CIRCLE GOLD (Film - Charity Public Service)CREATIVE CIRCLE GOLD (Film - Charity Public Service Single)CREATIVE CIRCLE GOLD (Design &amp; Craft For Positive Change)CREATIVE CIRCLE SILVER (Outdoor Craft - Typography)CREATIVE CIRCLE SILVER (Film for Positive Change) CREATIVE CIRCLE BRONZE (Design &amp; Craft - Art Direction) CAMPAIGN BIG AWARDS FINALIST (OOH)SHOTS AWARDS SHORTLIST (Charity/PSA)) AICP SHORTLIST (Cause) AICP POST AWARDS SHORTLIST (Storytelling) SILVER, THE SHARK AWARDS (Film, Best Storytelling Direction)SILVER, THE SHARK AWARDS (Film, Best Child Direction)2x THE SHARK AWARDS SHORTLISTS (Film) WINNER, MARKETING WEEK AWARDS (Excellence in Charities &amp; Non-Profit) GEMA AWARDS GOLD (Copywriting) GEMA AWARDS SILVER (Direction)GEMA AWARDS SILVER (Press/OOH)GEMA AWARDS SILVER (Use of Voice)GEMA AWARDS BRONZE (Editing)GEMA AWARDS BRONZE (Best Brand Spot)GEMA AWARDS SHORTLIST (Scriptwriting)GEMA AWARDS SHORTLIST (Integrated)GEMA AWARDS SHORTLIST (Scriptwriting)GEMA AWARDS SHORTLIST (Inclusion &amp; Change Award) ONEPOINTFOUR AWARDS SHORTLIST (Planet Positive) https://simonlotze.cargo.site/Dove-Self-Esteem-Project Wed, 18 Jul 2018 14:31:47 +0000 Simon Lotze https://simonlotze.cargo.site/Dove-Self-Esteem-Project Dove - Self Esteem Project Agency: Ogilvy LondonRole: Writer, Original Concept Working on Dove's Campaign for Real Beauty brief, we came up with an idea for the Dove Self Esteem Project, a global initiative that's helped 17 million young girls with self esteem education and workshops. I spent almost 3 years writing and re-writing these as the campaign got pushed out a few times - but all that time spent crafting paid off in the end. D&amp;AD even made a case study out of it. D&amp;AD YELLOW PENCIL (Writing for Advertising)D&amp;AD WOOD PENCIL (Radio Campaign)GOLD CANNES LION (Writing for Radio)GOLD CANNES LION (Radio Campaign)GOLD CLIO (Audio Technique - Writing)ONE SHOW MERIT (Radio Campaign)CANNES HEALTH LIONS SHORTLIST (Radio Campaign)THE BIG WON - 7TH MOST AWARDED RADIO CAMPAIGN 2016WPPed CREAM WINNER 2ND PLACE, CAMPAIGN MAGAZINE TOP 10 RADIO ADS 2016 https://simonlotze.cargo.site/TSB-Life-Made-More Tue, 16 Mar 2021 14:58:32 +0000 Simon Lotze https://simonlotze.cargo.site/TSB-Life-Made-More TSB - Life Made More. Agency: McCann LondonRole: Writer, Original Concept&nbsp;with Rich HolmesDirected by Jeff Low We were freelancing at McCann and won the pitch with this campaign, written for the amazing David Schwimmer in the role of TSBs tongue-in-cheek anti-brand ambassador. We made it all the way to pre-production when Covid hit and everything had to be put on ice. So, like everybody else, we spent a few weeks at home watching Tiger King and baking. Thankfully, the creative team of Ben Buswell &amp; Jo Griffin stepped in and, with a few Covid-friendly creative tweaks (like putting David in a van) and deleted crowd scenes, managed to make it all happen in the end. https://simonlotze.cargo.site/CBeebies-Hey-Duggee-Alphabet-for-Adults Mon, 27 May 2024 09:11:14 +0000 Simon Lotze https://simonlotze.cargo.site/CBeebies-Hey-Duggee-Alphabet-for-Adults CBeebies - Hey Duggee Alphabet for Adults Agency: BBC CreativeRole: Creative Director Animation: BBC Studios Music: Tin Sounds We wanted to show parents that Hey Duggee isn’t just an ordinary kids’ show. With lots of in-jokes and Easter eggs for parents, it’s great fun for adults, too.In collaboration with Studio AKA and Tin Sounds, we created a 3-minute Duggee song just for parents using only found footage with tiny bits of bespoke animation - and it got nearly a million organic views in its first week.We supported the campaign with out of home, radio and an activation where we gave away bespoke Duggee&nbsp; parenting badges to parenting influencers and lucky parents who entered our competition.Song lyrics written by Steve Lownes, Aron Sidhu, Tin Sounds and I. <img width="2016" height="1134" width_o="2016" height_o="1134" data-src="https://freight.cargo.site/t/original/i/671b90d4307f60c4c1ca54e122e786236e7be106dcb68698f05fe4522cb3697d/Screenshot-2024-05-21-at-22.23.14.png" data-mid="211905657" border="0" src="https://freight.cargo.site/w/1000/i/671b90d4307f60c4c1ca54e122e786236e7be106dcb68698f05fe4522cb3697d/Screenshot-2024-05-21-at-22.23.14.png" /> <img width="2928" height="1950" width_o="2928" height_o="1950" data-src="https://freight.cargo.site/t/original/i/a78715c7f8e5c2202c585d7740c9f2a7259e485074ea156b46957635403b42ab/Screenshot-2024-05-21-at-22.19.43.png" data-mid="211905659" border="0" src="https://freight.cargo.site/w/1000/i/a78715c7f8e5c2202c585d7740c9f2a7259e485074ea156b46957635403b42ab/Screenshot-2024-05-21-at-22.19.43.png" /> <img width="1500" height="1000" width_o="1500" height_o="1000" data-src="https://freight.cargo.site/t/original/i/e3dd32eb23d2cadb95eb221cee3c4746cd2773265a43cf9cffe3ea7ffc33fb01/B.png" data-mid="211905661" border="0" src="https://freight.cargo.site/w/1000/i/e3dd32eb23d2cadb95eb221cee3c4746cd2773265a43cf9cffe3ea7ffc33fb01/B.png" /> <img width="2000" height="1116" width_o="2000" height_o="1116" data-src="https://freight.cargo.site/t/original/i/7f0c67c783cc8bf23baf707017adc0c0c6a60d485f23bc7b32180eab1ab71d2b/Screenshot-2024-05-21-at-22.19.22.png" data-mid="211905660" border="0" src="https://freight.cargo.site/w/1000/i/7f0c67c783cc8bf23baf707017adc0c0c6a60d485f23bc7b32180eab1ab71d2b/Screenshot-2024-05-21-at-22.19.22.png" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/f16f28edae74e99f1d4d019a840f18b0bb8790aa6d0c93171021782d0462493a/9ONW72LK.jpg" data-mid="211905708" border="0" src="https://freight.cargo.site/w/1000/i/f16f28edae74e99f1d4d019a840f18b0bb8790aa6d0c93171021782d0462493a/9ONW72LK.jpg" />CREATIVE CIRCLE GOLD (Film Craft - Use of Original Music) GEMA AWARDS GOLD (Best Kids)GEMA AWARDS SHORTLIST (Best Use of Organic Social) https://simonlotze.cargo.site/Kronenbourg-1664-Le-Big-Swim Sat, 30 Jun 2018 12:23:14 +0000 Simon Lotze https://simonlotze.cargo.site/Kronenbourg-1664-Le-Big-Swim Kronenbourg 1664 - Le Big Swim Agency: Ogilvy LondonRole: Writer, Original Concept&nbsp; Directed by Ivan Zacharias How do you get the British to agree that a beer from France is the best in the world? With a little help from the one French export Britons adore: Manchester United legend Eric Cantona. We got Eric to issue an impossible challenge on social media - and the way he lived up to it took the whole country by surprise. The Kronenbourg 1664 campaign generated 105+ articles of press coverage and got 23 million views in the UK. It was also 2015's number one social FMCG campaign in the UK according to The Grocer. Case Study: &nbsp; &nbsp; &nbsp; Films: &nbsp; &nbsp; &nbsp;&nbsp; &nbsp; &nbsp; &nbsp;&nbsp; &nbsp;&nbsp;&nbsp; &nbsp; &nbsp;&nbsp; CANNES BRONZE LION (Direct)4 CANNES LIONS SHORTLISTSONE SHOW BRONZE PENCIL (Direct)ONE SHOW MERIT (Social)ONE SHOW MERIT (PR)2 CLIO SHORTLISTS2 CAMPAIGN BIG AWARDS SHORTLISTSCREATIVE CIRCLE BRONZE (Social)2 CREATIVE CIRCLE NOMINATIONS WPPed CREAM WINNERADWEEK AD OF THE DAY#1 UK SOCIAL FMCG CAMPAIGN 2015 (THE GROCER: NIELSEN / HEADSTREAM)LUERZER'S ARCHIVE 05/15 https://simonlotze.cargo.site/Amnesty-International-Outrage-Is-Not-Enough Thu, 19 Jul 2018 11:29:04 +0000 Simon Lotze https://simonlotze.cargo.site/Amnesty-International-Outrage-Is-Not-Enough Amnesty International - Outrage Is Not Enough &nbsp;Agency: Ogilvy LondonRole: Associate Creative Director, Original Concept Produced by Magnum PhotosA social media campaign for Amnesty International's "I Welcome" initiative for 2016/17. Working with Amnesty International and Magnum Photos on location in refugee camps in Lebanon and Kenya, we gave refugees the opportunity to respond to people's tweets in realtime. The refugees encouraged people to sign up for the global petition to take action on the refugee crisis, which was handed to the UN Secretary-General, Antonio Guterres, on 6 February 2017. BRITISH ARROWS GOLD (Interactive Video Advertising)CANNES LIONS BRONZE (PR)CANNES LIONS SHORTLIST (Cyber)2 CANNES LIONS SHORTLISTS (Media)ONE SHOW MERIT (Social Media Campaign)ONE SHOW MERIT (Branded Social Post)WINNER, BIMA AWARDS (Communications and Content)FINALIST, CAMPAIGN BIG AWARDS (Best of the Best - Digital)2 FINALISTS, PR WEEK AWARDS WPPed CREAM HIGHLY COMMENDED